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In today’s economy more and more people are looking for ways to cut down on their spending without sacrificing the things that matter. This article is going to suggest some tips that you can apply to your life in order to reduce your spending. Remember that this is about making a lasting change, so there is no reason to implement these all at once. Implement the ones you are comfortable with and slowly add a few as you adjust.
Some of these ideas are mentioned in other articles I’ve posted but this is a quick list of 30 ideas.
Adjust the items to fit you and your lifestyle and add your own that you think of yourself. If you keep a hand written list somewhere that you can look at and work on then you don’t have to turn the computer on just to look at the list.

1. Replace Your Light bulbs with energy saving light bulbs.
2. Turn off your devices.
3. Unplug your devices.
4. Invest in vampire power protectors.
5. Turn off your heat, wear a sweater or snuggle up in a blanket.
6. Turn off your AC. Open a window and turn on a fan.
7. Hand wash your laundry.
8. Set your washer settings to cold water.
9. Invest in a drying rack instead of your dryer.
10. Cut liquid soaps with water.
11. Buy natural foods.
12. Don’t eat out or order in.
13. Exercise at home (with the help of online tutorials).
14. Start hobbies with the help of online tutorials before investing in lessons or tutors.
15. Become familiar with Craig’s List and Freecycle to pick up free things you may need.
16. Buy a coffee maker if you’re a coffee drinker.
17. Buy food in bulk.
18. Invest in a bike or a skateboard for local travel.
19. Use ridesharing sites and communities to cut down on the cost of gas.
20. Don’t pay for cable, the internet is better.
21. Cancel your land line, you don’t use it anyway.
22. Take shorter showers.
23. Get regular check ups and keep abreast of your health. Preventative care is much less costly than restorative care.
24. Go to community college for two years, then transfer to another school. It doesn’t matter where you start, it only matters where you finish.
25. Cut your own hair (much more advisable if you are a man).
26. Women, learn to style and care for your hair in order to cut down on salon trips.
27. Learn how to fix things such as clothing or household appliances. Something should only be thrown out if it’s unusable, not if you just don’t feel like fixing it.
28. Go to sleep earlier. The less you are awake during the darker hours of the day, the less you have to spend to light your house.
29. Get an induction stove top. This can be a major renovation, but it will save you money over the years as it is a much more efficient way of cooking.
30. Eat less. Americans tend to over eat. Most people do not need three meals a day. Eat smaller meals, spread out through the day. Light breakfasts, followed by snacks and light lunches (unless involved in heavy labor during the morning hours) and a solid dinner at night. Deserts should be small. You’ll find you need a lot less food than you’re accustom to thinking you need. This change will make you healthier and also save on health bills over time.

Living frugally does not have to mean living in conditions that you don’t like. There are often many things in our lives that we pay for, but rarely use or wouldn’t need if they were gone. Cutting back on spending is about finding these things and eliminating their costs from your life.

Laundry

Laundry is one of the most expensive luxuries most households maintain. A majority of our energy bill is generated by heating water. Cutting back on the amount of laundry you do will help conserve. But does that mean you have to live with dirty clothes? No. There are many simple hand devices that make hand washing much easier. Hand wash the clothes you wear on a regular basis so that piles of dirty laundry don’t accumulate in your hampers. This allows you access to your favorite clothes much faster than if you’d waited to throw them into a large load, and saves money. You also can cut costs by hanging the clothes on an inexpensive drying rack (which will also cut back on the need to iron them).

TV

Even if you are an avid TV fan, the internet makes most TV’s obsolete. You can follow your favorite shows online without needing to pay a monthly cable bill. Select TV watching also cuts back on your energy bill as you are much less likely to drift from show to show while online. Most newer TV’s also come with an HDMI hookup that allows you to connect your computer to your TV and turn the TV into the monitor. This way you don’t have to miss out on the definition that you can get from your TV. TV’s also come with Netflix and Hulu services even if you don’t already have these services on your laptop. Between the internet and a connecting cable, there is really no reason to pay for a cable deal.

Cut off your landline

How often do you use it? Most telephone communications are done via cell now. There is really no need for a land line.

Cancel Private Mortgage Insurance

If you put less than 20% down on your mortgage when you bought your house then you may have been asked to pay .5% in mortgage insurance. However, once you have paid 20% of your equity, you are no longer obligated to pay the insurance. Remember to cancel it with your bank. It can save you a significant amount every month.

These simple ideas will help you cut back on some of your major expenses and save you money month to month. Money saved is money earned, and the savings will add up. If you are looking to live a bit more frugally, without feeling as if you are sacrificing your comfort and your standard of living, look into these sorts of changes. Try one change at a time, or try one out for a while to see what works for you. Remember, it’s about making a lasting change, not the short term benefit.

If you would like to cut down on your living costs one of the best tools is a budget tracker. Many banks will offer you the option of tracking your spending and sending you a monthly spending report. You can also do this on your own by going through your account activity. There are also mobile and web apps that will help show you where you are spending a majority of your money.

Now, cutting down on your spending may not mean drastically changing your life style. If you track your expenses you may begin to notice how much little things add up. For example, if you buy coffee every morning then you are spending somewhere between $2 and $5 every day. Over the course of a month that adds up to $60-$150. Therefore, cutting back on your bill may simply mean investing in a coffee maker or giving up coffee altogether (which would also have a health benefit).

Once you have looked through your budget and helped eliminate small expenses, the next thing to do is to eliminate the small things that help add to your big expenses. For example, you may start looking into ways to save on your energy bill. Many energy companies will offer you guides on how to cut back on your energy consumption, especially in peak usage seasons, but here are some general ideas. 1) Take shorter showers. 90% of your energy bill goes to heating water, so find ways to avoid using hot water which brings us to tip 2) Hand wash your laundry and/or wash with cold water. Don’t let it pile up. Hand wash the t-shirts and other small items that you wear every day. This will help you have access to them faster and will also mean you don’t need as many clothes. 3) Reconfigure your dishwasher to use less hot water. 4) Unplug your devices. Devices that are left plugged in suck energy and add to your bill. If you don’t want to bother with unplugging your devices all the time then invest in a few AC protectors that will guard against vampire power usage. 5) Turn off your lights and switch out your bulbs with energy saving bulbs. 6) Turn off your TV, your computer, your radio, etc. In general, just turn things off.

Saving on your energy bill will definitely cut down on your expenses, and the savings will add up. Lastly, look at your other major expense, food. To save on food costs don’t eat out. Buy natural foods. They are healthier and you also get more meals for the same price than if you were to buy processed foods. Junk snacks are particularly unhealthy and costly. Avoid anything with corn syrup or hydrogenated oils in them. Not only are those foods poison, they are also expensive. A healthier diet will also make you feel better, and cut back on your health bills over the course of your lifetime.

With this simple guide to thrifty living you will save a lot and money saved is money earned.

I thought of something I did not put into my first posting of What People Need To Live

An Address
I guess sometimes that would be the place you live but in the case I pointed out in the Shelter part of that first article I typed, some people might have to resort to keeping their belongings in places where you can not use the address for a mailing address. So, if you don’t have a friend or family member that will let you use their address you will need to try to get a rented mailbox somewhere. Lucky for me I already have one that is a really good deal for $15 per month or less if I pay for 3, 6 or 12 months at a time. Just don’t forget to pay it when it’s due.

Expanding on the shelter idea, I have been looking into offices that rent by the month as well as storage places. I know there are limitations on some office rentals but there are some that include electric and or internet in the price of the rent. There are some that do not require a bunch of money up front but most will require a deposit & at least 1st month rent. Some will want the deposit and 1st & last months rent. There are also some that want proof of income and other information that some people won’t be able to provide. I have rented an office at two different times because I needed someplace quiet or quieter than the place I was living. I did have a job at the time and was able to provide all the information the office renter wanted. But if someone does not have the required information or a current job, they may find it hard to rent an office.

The main thing to think about before you actually need to rent a storage or office is what proof of anything you will need to show and keep those documents handy so you’ll know where they are if you have to go searching for a place to keep your stuff or a place to “sit” that is at least out of the weather. Another thing to think about with these ideas is how far it is to a bathroom/restroom from your storage unit or office door. It wouldn’t be good if the bathroom/restroom is a long walk and have to unlock a door or maybe wait for someone that is already using it.

Having a small backpack with a change of clothes that you can grab quick and carry with you no matter what would also be a good idea, in case you don’t make it to the restroom in time.

Office vs. storage
The office with electric is a better deal if you can find a good cheap office because then you can have a coffee maker to do hot water for any “instant food” and maybe even a microwave to heat food in. You may want to ask about these things before renting since some office rentals have cleaning people that have access to your space in order to keep everything clean. And that brings up another problem since you may not want people seeing everything you have in your office and you’d have to get to know their schedule for cleaning so you are not sleeping or something when they come and open your office door. The coffee maker and microwave also brings up another problem of possible fire hazard and the people who own the property may require renters insurance. Renters insurance might be a good idea anyway depending on how valuable your belongings are and if you are liable for damage caused by any break-in.

A gym membership would be a good idea as long as they are open 24/7 (not sure about holidays) and not always busy … I’ve been looking into the Planet Fitness membership that includes access to “all locations” and that said haircut services available which would take care of another thing that should be done once in awhile.

Another possibility for a place to “sit” that is not really cheap or convenient for many reasons is a day use pass to a State Park (SP), Recreation Area (SRA) or other places. I have bought the SRA day use pass before which was good for one year and it granted unlimited access to any of the parks on the state list which you can get when you buy the pass or look up on the .gov site.
California Park Info Looks like the Golden Poppy Vehicle Day Use Annual Pass (Hangtag) is $125 (looked up on Oct. 31, 2018)
The ones I went to most had showers and picnic tables with bbq stand near the tables and most of the time it was not crowded. Summertime was a bit crowded because everyone wanted to be at the lake and picnic or bbq and have a good time. Plus you have to have a good vehicle and gas money to get there. Most of these places are not close to a city where you can get your other stuff like food.

I might add more info to this article later.

1. Air/Oxygen (duh)
2. Clothing
3. Food/Water
4. Shelter
5. Sleep
6. A Purpose/Something to do

I am just starting this on Oct. 29, 2018 and I did not have a plan for how I’m going to organize my ideas and info yet but I’m working on it and I will probably edit this later as I go.

The list above is probably not in the right order but I’m just brainstorming here and I don’t know if any one of the above things is more important than the others except you better have clothes if you have to go out in public to get the food, water, etc. or you could get arrested for indecent exposure unless you are in a nudist colony or on a nude beach.
So let’s start with clothing – you can probably find cheap clothes at yard sales or thrift stores that will work at least to get by. They may not be what you like or want but as long as they fit right and look good enough to be able to walk into a store they should do fine. The shoes are most important because if you have to walk, you need good shoes that fit right. If your feet hurt then you won’t be able to walk to get the rest of the things you need or do the things you need to do. I used to wear 11½ but somewhere the shoe and boot makers decided that half sizes were no longer needed. I now have to buy size 12 since a half size to small would hurt my feet.

Food/Water
This is really hard to find things that are cheap & good (or good for you) but sometimes people have to buy things from stores they are close to in order to save time, energy, gas if you have a vehicle. If you have some place to put the stuff and find a good deal, buy extra if it will not spoil. Canned food is usually good to store for at least a year and rotating the cans by using the first one bought first is the best way to use canned food. You’ll need a can opener I bet.

Water should be free but sometimes it isn’t. People pay a utility bill at houses and I’m sure the cost is added onto rent at apartments but there are some places where you can still get water from a drinking fountain and if you have a re-usable bottle or cup I’m sure nobody would complain if you fill it & go. Parks, schools, etc. should have drinking fountains and some of those can be accessed 24/7 if they don’t lock all the gates at night.
I do not recommend going onto school grounds at any school you do not have children attending in the daytime when there are children in classes since there have been way to many problems at schools lately. There are colleges and universities that should have drinking fountains and should be accessible even to people not attending the school. How else could a “new” person enroll or check out the campus if they were not allowed to walk into the grounds. But being there at night may be a problem if the campus police want to be stupid and harass someone.

Shelter
This could be a problem if you become homeless but I’ve been doing some research (just in case) and I’ve got prices in my area for self-storage places and am planning what I could fit into a storage, what size I really need and trying to get a plan formulated just in case I lose the place I’m living now. Some storage places are open for customers 12 hours a day, except holidays at some. Leaving a vehicle in the driveway in front of your storage unit for 12 hours may not be a good deal for anyone that might need to get into the storage on either side of yours but there should be some place to park out of the way and “sort” your stuff inside your storage unit where you might not be disturbed while you are there. I haven’t figured out how you could keep someone from locking you inside your own storage yet but I’m sure there is a way even if you happen to be napping.

Sleep
Did I mention napping? Yes well that brings me to the next thing that most people need. Sleep is very important to the human body, especially the brain. I won’t go into all the medical detail here but lets just say that if you don’t get enough good sleep you can have hallucinations and delusions – I’ve done a search on google and found THIS and THIS if you care to read about that. Another place to get sleep if you don’t have a place to live could be any park that is open, and even some at night if you don’t mind being harassed by homeless people, cops, animals, bugs …

I seem to have slipped into the no place to live type of thinking but anyone can or could become homeless in an instant. There are many reasons including natural disasters, weather problems beyond our control, fire burns home or apartment, vehicle runs into your house, etc. I know there are “agencies” that are supposed to help with things like this but sometimes it’s only a temp fix and then what? Insurance? Um yeah well I don’t have renters insurance, so I guess I should look into that expense.

Which brings me to the last thing on my little list at the top, A Purpose!
I’m trying to find information on everything I can and I am trying to share it here in my articles site hoping to help someone, somewhere and keeping the info in a kinda organized way for myself. I may be posting links to things I find in my articles and each new article in any category will post above the old ones so it might be good to start at the bottom of any page with the oldest thing posted.

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor – meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.

However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Setting up a website is the very first step of an internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100.

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Pain may sometimes be the reason why people change. Getting flunked grades make us realize that we need to study. Debts remind us of our inability to look for a source of income. Being humiliated gives us the ‘push’ to speak up and fight for ourselves to save our face from the next embarrassment. It may be a bitter experience, a friend’s tragic story, a great movie, or an inspiring book that will help us get up, get just the right amount of motivation we need in order to improve ourselves.

With the countless negativities the world brings about, how do we keep motivated? Try these tips I prepared from A to Z…

A – Achieve your dreams. Avoid negative people, things and places. Eleanor Roosevelt once said, “the future belongs to those who believe in the beauty of their dreams.”

B – Believe in your self, and in what you can do.

C – Consider things on every angle and aspect. Motivation comes from determination. To be able to understand life, you should feel the sun from both sides.

D – Don’t give up and don’t give in. Thomas Edison failed once, twice, more than thrice before he came up with his invention and perfected the incandescent light bulb. Make motivation as your steering wheel.

E – Enjoy. Work as if you don’t need money. Dance as if nobody’s watching. Love as if you never cried. Learn as if you’ll live forever. Motivation takes place when people are happy.

F – Family and Friends – are life’s greatest ‘F’ treasures. Don’t loose sight of them.

G – Give more than what is enough. Where does motivation and self improvement take place at work? At home? At school? When you exert extra effort in doing things.

H – Hang on to your dreams. They may dangle in there for a moment, but these little stars will be your driving force.

I – Ignore those who try to destroy you. Don’t let other people to get the best of you. Stay out of toxic people – the kind of friends who hates to hear about your success.

J – Just be yourself. The key to success is to be yourself. And the key to failure is to try to please everyone.

K – keep trying no matter how hard life may seem. When a person is motivated, eventually he sees a harsh life finally clearing out, paving the way to self improvement.

L – Learn to love your self. Now isn’t that easy?

M – Make things happen. Motivation is when your dreams are put into work clothes.

N – Never lie, cheat or steal. Always play a fair game.

O – Open your eyes. People should learn the horse attitude and horse sense. They see things in 2 ways – how they want things to be, and how they should be.

P – Practice makes perfect. Practice is about motivation. It lets us learn repertoire and ways on how can we recover from our mistakes.

Q – Quitters never win. And winners never quit. So, choose your fate – are you going to be a quitter? Or a winner?

R – Ready yourself. Motivation is also about preparation. We must hear the little voice within us telling us to get started before others will get on their feet and try to push us around. Remember, it wasn’t raining when Noah build the ark.

S – Stop procrastinating.

T – Take control of your life. Discipline or self control jives synonymously with motivation. Both are key factors in self improvement.

U – Understand others. If you know very well how to talk, you should also learn how to listen. Yearn to understand first, and to be understood the second.

V – Visualize it. Motivation without vision is like a boat on a dry land.

W – Want it more than anything. Dreaming means believing. And to believe is something that is rooted out from the roots of motivation and self improvement.

X – X Factor is what will make you different from the others. When you are motivated, you tend to put on “extras” on your life like extra time for family, extra help at work, extra care for friends, and so on.

Y – You are unique. No one in this world looks, acts, or talks like you. Value your life and existence, because you’re just going to spend it once.

Z – Zero in on your dreams and go for it!!!